Probably one of the "most value for money" wines of South African on swedish Systembolaget (in Sweden Systembolaget has a monopoly for selling alcoholic beverages over 3,5%). Aside of that fact, making ads for wines is highly regulated which makes marketing them quite a challenge.
Creative Space helped Primewine (the importer of Graham Beck to Sweden) with both a series of ads and a newly built branding platform suited to the swedish audience. Below you can view the results. In figures; sales soared.