Graham Beck
Probably one of the "most value for money" wines of South African on swedish Systembolaget (in Sweden Systembolaget has a monopoly for selling alcoholic beverages over 3,5%). Aside of that fact, making ads for wines is highly regulated which makes marketing them quite a challenge.
Creative Space helped Primewine (the importer of Graham Beck to Sweden) with both a series of ads and a newly built branding platform suited to the swedish audience. Below you can view the results. In figures; sales soared.
![](https://cdn.myportfolio.com/040bdc60-12fd-4479-9d10-054a14aa9176/163925b7-b088-4c9c-b435-bc8d1e709a4f_rw_1920.jpg?h=8a951648e89b160e62730f13b9130218)
Ad in client magazine.
![](https://cdn.myportfolio.com/040bdc60-12fd-4479-9d10-054a14aa9176/b3d33266-dd04-4a06-96f3-0ec00c837a2e_rw_1920.jpg?h=988cfd3e202bd729b378103fb61c7112)
Nwespaper ad. "A dinner with Graham Beck is like Facebook without friends."
![](https://cdn.myportfolio.com/040bdc60-12fd-4479-9d10-054a14aa9176/2ab8d837-aa4d-4c81-be7b-7d6cb4c6fd89_rw_1920.jpg?h=4404a4d13e0c8043e699beae9e50def4)
Nwespaper ad for the Bag in a box. "A dinner without Graham Beck is ike Apple without Jobs".