![](https://cdn.myportfolio.com/040bdc60-12fd-4479-9d10-054a14aa9176/142b405f-49b9-4f93-bc6a-14466fd5674a_rw_1920.jpg?h=c6327a216283ba80e48ad7a7edee5d8e)
JFS Råmm, a Swedish Rum (hence the "weird" spelling) with a unique taste derived from a unique country way up north. Folklore combined with fashion and art was set to act as communication and brand platform.
![](https://cdn.myportfolio.com/040bdc60-12fd-4479-9d10-054a14aa9176/1da0e3cd-3edc-4296-89c8-f434cf055315_rw_1920.jpg?h=4d77d6bb53fc809f26a7a9f96ef26d16)
Poster image.
![](https://cdn.myportfolio.com/040bdc60-12fd-4479-9d10-054a14aa9176/7c040633-aa6b-4876-951f-25dbaaad678b_rw_1200.jpg?h=df06bcc53de2b5ba15a4b1864bd350f9)
Bottle prototype with screw-on-cap that would automatically pour up 4 or 6 cl of the råmm.